Audience
Avg. 4 min read 
6 Articles 
Introduction to Audience
In the world of e-commerce, data is essential. But data in itself is useless without tools to turn that data into knowledge that can be turned into action. With Audience, Hello Retail provides an unprecedented insight into the large amount of data provided by your customers' browsing and purchasing patterns in your shop.
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3 min read How to Use Audience
Audience helps you discover knowledge hidden in the vast amount of data available about your customers. Every time your customers click around in your shop or place an order, data is saved. Having all that data creates the need for tools to extract useful information that you can use in your marketing efforts. Audience is just that.
Read more → 4 min read Insights for Audience: How to Interpret the Data
When you have created an Audience, you will be presented with a large amount of useful information. Here we will go through what it means.
Read more → 5 min read Facebook Integration for Audience
In this guide, you can read and learn about how to setup integration with Facebook for Audience.
Read more → 4 min read Audience: Email Addresses and Permissions
Audience allows you to find groups of customers with particular characteristics so that you can reach them with hyper-relevant promotional material. But to reach a customer, you need two things: the customer's email address and the customers' permission to contact them.
Read more → 5 min read Audience example: Using Audience with Mailchimp
Audience turns the vast amount of data from your customers into knowledge about different segments and their interests. But sitting with that knowledge gets you nowhere, so the next step is to turn the knowledge into action. One way to utilize the knowledge is by reaching out to the customers through a tailored newsletter targeting the Audience with products and information based on the interests of that specific group of customers.
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