Avg. 2 min read Introduction to Audience¶
In e-commerce, data only creates value when it drives action. With Audience, Hello Retail turns customers’ browsing and purchasing patterns in your shop into actionable segments.
Customers behave differently. Some buy often, some buy high-value baskets, and some prefer specific brands. Marketing that treats everyone the same often performs poorly. With Audience, you can group customers by patterns in historical data and reach them with more relevant messages.
Example: You want to promote a new Nike running shoe via a newsletter. You could send it to every contact, but many will find it irrelevant. With Audience, you can target customers who have purchased Nike before, customers who bought running shoes over a year ago and may need an upgrade, customers who purchased other running gear recently but not shoes, or customers who browsed running shoes but have not purchased. These groups are more likely to find the promotion relevant.
Audience provides a modular interface that lets you stack multiple filters to build precise segments from historical behavior. This helps you focus effort and budget on customers more likely to respond and place an order.
Audience provides clear insights into customer behavior and segment potential. Read our guides on how to use and interpret Audience to get started.
Learn how to interpret the data