Hello Retail Personalization Explained¶

What is personalization?¶

Personalization adapts the webshop experience to each visitor based on real-time behavior and historical signals. It selects and ranks products to match individual intent, so every session can surface the most relevant items for that user.

How does it work?¶

Hello Retail processes two primary inputs: your product catalog and behavioral events from your webshop. Events typically include page views, product views, add-to-cart actions, purchases, and other on-site interactions captured by our script or integrations you provide. If you supply customer attributes, they can be used to improve relevance where appropriate.

Our models combine user behavior, product attributes, and site-wide patterns to predict what each visitor is most likely to engage with next. Recommendations update continuously as new data arrives. For new or anonymous visitors with limited history, the system uses context and fallback strategies such as popularity and content similarity to maintain quality.

Data collection respects your consent configuration and applicable privacy requirements. Ensure tracking and catalog feeds are correctly integrated to achieve optimal coverage and accuracy.

Why personalize?¶

Personalized recommendations generally outperform manual selections because they reflect current intent and real-time availability. The engine ranks products by predicted likelihood of click or purchase for the specific user and context, which helps increase conversion, click-through rate, and average order value.

By tailoring the journey, you guide customers to relevant products faster and create a consistent experience that encourages return visits. This is how personalization contributes to overall business performance.

What’s different about Hello Retail ?¶

Hello Retail is more than a basic plug-and-play widget. We configure a personalization setup that fits your business rules, catalog structure, and front-end. We support flexible data ingestion, so you can start with your current feeds and event tracking without rigid prerequisites.

We take responsibility for how our tools run on your webshop. Our team can assist with implementation, monitoring, and adjustments, so you are not required to handle the technical details unless you want to.

This frees your team to focus on core operations while recommendations update automatically with your catalog and visitor behavior. Hello Retail is a managed, flexible solution for personalizing your webshop.