How to Supply Historical Order Data Through a Feed¶

The data in the Hello Retail conversion span is captured when the Hello Retail script loads and the span is available on the page. If you want Hello Retail to use historical co-purchase data from before the script was installed, provide an order feed in CSV (.csv), JSON (.json), or XML (.xml) format.

This order feed must include the following fields and structure:

• The order number
• The total sum (order value)
• The date and time of the purchase
• A list of products in the order. Prefer product numbers (SKUs). Alternatively, use the product URLs as they appear on your site.
• The customer's email address

You can submit either: - A nested structure where each order is a single entity containing all order fields and a list of product identifiers, or - A denormalized list where the order number is repeated once per purchased item. In this case, set the sum on every row to the total order value, not the line-item value.

Example:

<orders>
   <order>
      <ordernumber>87345</ordernumber>
      <email>mail@example.com</email>
      <total>421.50</total>
      <date>2017-11-23 14:23:12</date>
      <products>
          <productNumber>5732365453466</productNumber>
          <productNumber>4773452312447</productNumber>
          ...
          ...
      </products>
   </order>
   ...
   ...
</orders>