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Automatic Follow-ups

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calendar Last updated on June 1, 2026

Automatic Follow-ups

After Product Agents sends a message, it can automatically schedule follow-up messages over the coming days. This article explains how follow-ups work and how to control them.

Message flow diagram showing how Product Agent messages move from creation through scheduling, send attempts, rescheduling, follow-ups, and completion

What are follow-ups?

When a message is sent successfully, Product Agents checks whether a follow-up is due for that message type. If so, it schedules a new message a few days later, with content tailored to where the customer is in that journey (for example, a "final reminder" on a price drop that's still live).

The number of follow-ups and the time between them varies by message type. Replenishment reminders follow up over a longer window than price-drop alerts, which are more time-sensitive.

Relevance checks before each follow-up

Before sending each follow-up, the system re-checks that the original trigger still applies:

  • Price-drop messages: the system confirms the price is still meaningfully lower than when the alert was first triggered. If the price has recovered, the follow-up is skipped.
  • All message types: the system checks the product is still active and has a current price. If not, the follow-up is skipped.

Follow-ups are only sent when they're still relevant to the customer.

What if a follow-up can't send on its scheduled day?

Follow-ups use the same rescheduling rules as regular messages. If a recipient has already hit their daily message limit on that channel, the follow-up reschedules for the next day and tries again.

Each rescheduled attempt slightly reduces the message's priority. After a number of unsuccessful attempts, the follow-up chain ends and no further follow-ups are sent for that series.

See Message Scheduling and Prioritisation for more on how rescheduling works.

Turning follow-ups on or off

You can control whether follow-ups are sent for each message type in your settings.

  1. Go to Settings → Product Agents → Message Types.
  2. Select the message type you want to configure.
  3. Toggle Allow follow-ups on or off.

💡 Tips & Tricks

The setting applies to new sends only. Messages already in the follow-up queue continue through their scheduled sends even after you turn follow-ups off.

Follow-ups across multiple channels

If you have more than one channel enabled (for example, both email and webhook), each channel manages its own follow-up chain independently. A follow-up via webhook runs on its own schedule regardless of what's happening on the email channel, and vice versa.