Different Types of Product Recommendations¶

This guide outlines the different Hello Retail product recommendation types and where to use them.

It also provides practical strategies for placing recommendations across your webshop to support common use cases.

On the front page, use dynamic content by adding two recommendation boxes:

On product pages, add two recommendation boxes:

On category pages, show top products from the active category.

On the basket or cart page, use recommendations to drive add-on purchases. Display either:

products related to items already in the basket
recently viewed products for the current visitor, optionally filtered by price to help reach free shipping thresholds

On the 404 page, use product recommendations to redirect the visitor quickly. Show the most popular products across the site.

Apply the same strategy as the 404 page. When a search returns no results, show the most popular products across the site.

For blog posts and marketing landing pages, embed product recommendations. For example:

For upselling, consider these tactics:

redirect the visitor to a dedicated upsell page after a product is added to the basket
trigger a pop-up after add to basket and show products related to the added item
place upsell recommendations on the product page and reveal them on add to basket click

If you have any questions about this guide, then please contact Support or your designated account manager about this.

Different Types of Product Recommendations