Search: Initial Content¶

In this guide, you can read and learn about Initial Content for Search and how to set it up.

With the feature Initial Content, it is possible to present product recommendations to your visitors as part of the search experience, whenever no search results are shown. This is for usecases where the visitor has either not yet started typing a query, or when there are no relevant results to show.

Settings¶

There are four different settings available for the initial content:

Count
Title
Subtitle
Type

Count¶

The count sets the number of products you want to be presented.

Title & Subtitle¶

You can enter the text you want to be displayed above the product recommendations. You can leave both blank if you don't want any text.

Type¶

Within Initial Content you have access to all the cutting edge algorithms within Hello Retail.

Those are the following:

Alternatives
Bought together
Manual product selection
Related products
Retargeted products
Top products
Search
Recently bought
Current cart contents
Most bought
Most viewed
Products viewed together
Products bought together
Random products
Recently created
Purchased Next

You can learn more about the Algorithms in our article about Initial Content Strategies.

Besides selecting a specific algorithm you have the opprotunity to define conditions for this specific step to be executed, in cases you have a multi step setup as well as the possibility to user filters to both customize as well as personalize the underlying set of products to be taken into account.

How to Set It Up¶

Start by logging into your Hello Retail account. On the dashboard view, navigate to the left-hand side menu. Under the On-Site section, click on Search to unfold the drop-down menu.
Next, from the drop-down menu, click on Overview.
Click into one of your search configurations by its title or by the edit button.
Inside this new view, scroll down to the Initial content section. Click on the Add initial content button.
From the drop-down, you will be presented with two different options to choose from.
Set the configuration with a count, title, subtitle, and type.
Scroll down and click on Save when you're done with the configuration and settings.

Removal of Initial Content¶

If you wish to remove an added Initial Content.

Locate the settings and press the trash can symbol. Scroll down and click Save.