Create app for Facebook/Audience integration

Create app for Facebook/Audience integration

To set up the Facebook integration with Audience from Hello Retail, you need to have a Facebook app that will facilitate the communication between Facebook and Hello Retail. You might already have such an app if you already have other marketing integrations running on your Facebook business pages. If so, you might be able to use that app. In this guide, we will show you how to create the app from scratch.

Developer and Business accounts

First of all, you need to have a  Facebook Developer account and a Facebook Business account. If you don't already have that, you can create them for free.

Create the app

After logging in to your Facebook Developer account,  go to

On this page, you will see a list of already existing apps or the message "No apps yet" if you don't have any. Click the green button Create app.


Next, you'll define what the app needs to be able to do. Choose Manage Business Integrations and click Continue.


Now you give the app a fitting name and put in your email address. The app's purpose is only meant for yourself and your own business, so click that option. Link the app to the Facebook Business account you want to have the integration. Click Create App.

Next, you'll add Products to your app from a list of options. Choose Marketing API by clicking Set up.

The app has now been created and is ready to be used. Return to the full guide and go on from step 2.

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