General
Avg. 2 min read 
11 Articles 
Introduction to Triggered Emails
Triggered emails are e-mails that are sent out when a user takes certain actions. We offer four types – abandoned cart, price drop, back in stock and post conversion e-mails. Ours include personalized content so they include images of the products left behind or placed on the price drop list. We will look into abandoned cart and price drop as examples for this article.
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2 min read Trigger Types
In this guide, you can read and learn about the four different types of triggers that Hello Retail is currently offering via the Triggered Email feature.
Read more → 3 min read General Settings for Triggered Emails
To get started with Triggered Emails from Hello Retail, it's important to configure your general settings – as these will be used as the foundation across the different types of triggers you would like to enable and use. There are four types; Abandoned cart, price drop, back in stock and post conversion. You can read more about the four different types here to learn more.
Read more → 3 min read Notes on keeping email permissions up-to-date
Triggered emails that are sent to your customers after a purchase, if they abandon a cart, or if there's a price drop, can be valuable—but you need to be aware of some possible issues. As you probably know, and as we have written about here, there are strict rules about who you are allowed to send to, all depending on whether or not the customer has given explicit consent to receive promotional emails from you.
Read more → 3 min read How to reactivate customers who haven't bought in a while
A good way to reactivate inactive customers is to send an email with relevant products if a customer hasn't purchased at your webshop for the last 90 days.
Read more → 2 min read Template Tags and Variables
The Hello Retail Triggered email templates are based on the open-source template language called Liquid. You can find a great reference for Liquid here and if you are new to Liquid, you can find a great resource for designers here.
Read more → 3 min read Synchronizing Permissions
To allow Hello Retail to send emails to customers on your behalf, it's important to synchronise your email marketing permissions.
Read more → 2 min read Tracking Triggered Emails in Google Analytics
Hello Retail has made it easy to track your triggered emails by integrating it with Google Analytics. This means that you can track and follow along the value, understand traffic sources and various tendencies.
Read more → 1 min read Triggered Emails Analytics
For you to track actions and analyze the value of the different trigger emails being sent, Hello Retail is offering detailed statistics and insights.
Read more → 1 min read Technical details about CSS and styling
Please note the following, when using CSS in triggered email templates:
Read more → 1 min read Domain settings for Triggered Emails
Triggered Emails are sent to the visitors of your website, on behalf of your own domain, but through Hello Retail. This article describes how you can optimize this, so that these emails are considered legitimate content by mainstream mail services. This should ensure that Triggered Emails don't end up in the spam folder, and generally speaking appear trustworthy in the recipient's inbox. As mailbox providers are enforcing increasingly stricter protection standards, through methods such as SPF, DKIM, and DMARC, this also has implications for the efficiency of Triggered Emails.
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