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How to Use Audience
Audience helps you discover knowledge hidden in the vast amount of data available about your customers. Every time your customers click around in your shop or place an order, data is saved.…
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Audience example: Using Audience with Mailchimp
Audience turns the vast amount of data from your customers into knowledge about different segments and their interests. But sitting with that knowledge gets you nowhere,…
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Audience: Email Addresses and Permissions
Audience allows you to find groups of customers with particular characteristics so that you can reach them with hyper-relevant promotional material. But to reach a customer, you need two things:…
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Introduction to Audience
In the world of e-commerce, data is essential. But data in itself is useless without tools to turn that data into knowledge that can be turned into action.…