Search Analytics
The Search Analytics menu provides you with valuable insight into how visitors to your site are using the search function provided by Hello Retail. In this guide, you can learn about how to read and understand the statistics collected by our system, in order to take action on any shortcomings that are made evident, either in the search setup itself or with your product catalogue.
Overview
To benchmark the sales performance, Hello Retail tracks the average order size and conversion rate of visitors interacting with the search functionality and compares this with visitors who did not have any interactions with the feature. It also allows you to get a feel for how current trends among your visitors are moving, by allowing you to easily compare a current time period up against the same section in the past. The menu includes an overview of simple search usage, displaying the amount of average daily searches and clicks generated by your search setup, as well as more practical metrics about scenarios, where the search setup might not be helping with increasing the number of conversions or the order size.
- Start by logging into your Hello Retail account. On the dashboard view, navigate to the left-hand side menu. Under the On-Site section, click on Search to unfold the drop-down menu.
- Next, from the drop-down menu, click on Analytics.
Note that by default, the period for displaying general search usage analytics is pre-selected and amounts to two weeks in the past from the date when you open the Analytics menu. You can easily alter the time period by interacting with the date fields at the top of the page.
Performance Graph
Here it is possible to filter the graph, in order to only see numbers for a specifically chosen search configuration. You can do that by clicking on the "Filter" button at the top-right of the Performance graph and select the configuration you are interested in. It is also possible to limit it to show a specific from- and to date.
Features
This menu lists a more detailed view of interactions with specific types of content besides the products on your webshop, as well as the sub-sections of the Search functionality like Initial Content. This should enable you to get a clearer picture of how the individual parts of the Search are being used.
Top Searches Without Results, Non-Converting Searches and All Searches
In addition to the performance graph, Hello Retail offers views on the individual search terms used by the visitors on the site. These are broken into three sections; Top searches without results, Non-converting Searches as well as an overview of all terms summed up.
For all of these views, it is possible to filter out the numbers for the specific search configuration you are interested in, as well as to export the data in a .csv file.
Top Searches Without Results
Top searches without results will show you an analytics view of the search terms that did not result in products or content to show, as well as the terms respective search count. From here, it will also be possible to create a synonym or redirect for any of the terms present in the table.
Non-Converting Searches
This view presents the search terms that result in clicks, but not conversions. If many are using typing the same queries, and then also are visiting the products found, but eventually end up not buying them, it could be due to a number of factors that can be remedied. For clothing shops the available sizes could be the wrong ones, the prices are higher than the competition, the product images could be improved and so on.
With the most critical searches prioritized by volume, you can quickly identify what needs attention. You can take action by adding Synonyms or Redirects directly in the table.
All Searches
These analytics groups provide more detailed insights about the most popular searches. As seen below, these insights are then broken down into keywords, search count, conversions, conversion rate, and click-through rate for an easy overview of performance for each search term.
Usage of Filters and Sorting
Finally, the menu contains a section that provides you with insights on how visitors are using the individual product Filters, as well as how many are using the option to Sort the search results after having been presented with a list of products, and in what order they prefer to have the products listed in.
