In this guide, you can read and learn about how to see and understand the analytics from the search setup and therefore the insights of how visitors are using the search feature on your webshop.
Analyze and Understand your Search Analytics
To benchmark the sales performance, Hello Retail tracks the average order size and conversion rate of visitors interacting with the search functionality vs. visitors who didn't.
You can also get an easy overview of simple search usage, displaying the amount of average daily searches and clicks generated by your search setup.
- Start by logging into your Hello Retail account. On the dashboard view, navigate to the left-hand side menu. Under the On-Site section, click on Search to unfold the drop-down menu.
- Next, from the drop-down menu, click on Analytics.
It is also possible to filter in order to see only numbers for a specifically chosen search setup. Furthermore, it is possible to check it from and to a specific time frame and dates.
Top Searches & Top Searches Without Results
Additionally to the performance graph, Hello Retail also offers two views; top searches and top searches without results.
For both of these views, it is possible to filter out the specific search functionality as well as to export the data in a .csv file.
These two analytics views provide more detailed insights about the most popular searches. As seen below, these numbers are then also divided into keywords, search count, conversions, conversion rate, and click-through rate in order to understand.
Top Searches Without Results
Top searches without results will show you an analytics view of the search term and the search count. From here, it will also be possible to create a synonym or redirect.