Search: Initial Content
In this guide, you can read and learn about Initial Content for Search and how to set it up.
With the feature Initial Content, it is possible to present product recommendations to your visitors as part of the search experience, whenever no search results are shown. This is for use cases where the visitor has either started typing some search words or if there are no relevant results to find.
Retargeted and Popular Products
Retargeted products mean that when a visitor of your store has already viewed a product and then looks at another product on that page, said product can show up as recently viewed or visited in the Initial content section, together with the Most Popular items on your store.
The selection of retargeted products is unique to each visitor, and what they see will depend on what they have interacted with and looked at.
Popular Products
Popular products mean the most visited product pages that are in stock.
Retargeted and Most Bought Products
Retargeted products mean that when a visitor of your store has already viewed a product and then looks at another product on that page, said product can show up as recently viewed or visited in the Initial content section, together with the Most Bought items on your store.
The selection of retargeted products is unique to each visitor, and what they see will depend on what they have interacted with and looked at.
Most Bought Products
Most bought products mean the most ordered products on your store.
Settings
There are four different settings available for the initial content:
- Count
- Title
- Subtitle
- Type
Count:
The count sets the number of products you want to be presented.
Title & Subtitle
You can enter the text you want to be displayed above the product recommendations. You can leave both blank if you don't want any text.
Type
You can choose what kind of products you want to display. For the type, you can choose between popular products or retargeted and popular products.
How to Set It Up
- Start by logging into your Hello Retail account. On the dashboard view, navigate to the left-hand side menu. Under the On-Site section, click on Search to unfold the drop-down menu.
- Next, from the drop-down menu, click on Overview.
- Click into one of your search configurations by its title or by the edit button.
- Inside this new view, scroll down to the Initial content section. Click on the Add initial content button.
- From the drop-down, you will be presented with two different options to choose from. Either Retargeted and popular products or Popular products.
- Set the configuration with a count, title, subtitle, and type.
- The state of it can be either in draft or live.
- Scroll down and click on Save when you're done with the configuration and settings.
Removal of Initial Content
If you wish to remove an added Initial Content.
- Locate the settings and press the trash can symbol. Scroll down and click Save.
