Search: Initial Content

Search: Initial Content

In this guide, you can read and learn about Initial Content for Search and how to set it up.

With the feature Initial Content, it is possible to present product recommendations to your visitors as part of the search experience, whenever no search results are shown. This is for use cases where the visitor has either started typing some search words or if there are no relevant results to find.

Retargeted and Popular Products

Retargeted products mean that when a visitor to your webshop has already viewed a product and then looks at another product, on that page it can show up as most commonly known as recently viewed or visited product. This selection of retargeted products is personalized by each visitor so it will be indiviualized what each visitor sees depending on what they have visited and looked at.

Popular Products

Popular products mean the most visited product pages that are in stock.


There are four different settings available for the initial content:

  • Count
  • Title
  • Subtitle
  • Type


The count sets the number of products you want to be presented.

Title Subtitle

You can enter the text you want to be displayed above the product recommendations. You can leave both blank if you don't want any text.


You can choose what kind of products you want to display. For the type, you can choose between popular products or retargeted and popular products.


How to Set It Up

  1. Start by logging into your Hello Retail account. On the dashboard view, navigate to the left-hand side menu. Under the On-Site section, click on Search to unfold the drop-down menu.
  2. Next, from the drop-down menu, click on Overview.
  3. Click into one of your search configurations by its title or by the edit button.

  4. Inside this new view, scroll down to the Initial content section. Click on the Add initial content button.

  5. From the drop-down, you will be presented with two different options to choose from. Either Retargeted and popular products or Popular products.

  6. Set the configuration with a count, title, subtitle, and type.
  7. The state of it can be either in draft or live.
  8. Scroll down and click on Save when you're done with the configuration and settings.

Removal of Initial Content

If you wish to remove an added Initial Content.

  1. Locate the settings and press the trash can symbol. Scroll down and click Save.
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