About cookie tracking
In this guide, you can read and learn about cookie tracking.
Cookie tracking is today one of the most discussed topics, in terms of data tracking and protection of personal information.
Types of cookies
Cookie tracking works in various ways and there are various types of cookies such as:
First-party cookie - placed on the visitors' computer by you as an e-commerce store.
Third-party cookie - placed by us, on your visitors' computer for us to recognize the users when they browse your e-commerce shop.
Cookies are also often described and grouped as Session cookies, Persistent cookies or Secure cookies etc.
A cookie is actually not much more than a long sequence of numbers and letters. It is used to identify the individual browser.
By default, they have a set lifetime on which they will expire in the browser if not the cookie "owner" does renew it.
The lifetime is determined by the "owner" of the cookie, in this particular example by Hello Retail.
On our tracking cookie, we set a lifetime of 1 year. We do this because our main offering is to be able to provide your customers with the best possible personalized shopping experience, so we need to be able to recognize the visitor for a long period.
Of course the user will have the standard opportunities to opt-out of any cookie tracking, by either removing their cookies, do their shopping in a private browser session or by not accepting cookies on your shop - as the EU cookie policies require. If you are located outside of the EU, you might have other rules in terms of providing sufficient cookie information.
You can read more about how to have the user opt-out of the tracking without removing the Hello Retail service entirely. Notice: Your solution will just not be personalized then.
In Hello Retail, we do all we can to adapt new changes to the cookie rules and regulations, and we are in dialogue with many local trade and industry associations to ensure our best advisory capabilities - even so, please be aware you as an e-commerce owner is solely responsible for what and how you handle cookie tracking and information on your website.
List of links for relevant cookie information
We have gathered a list of links with relevant cookie information that would beneficial to keep updated with.
For our Swedish e-commerce customers - here's the direct link to the rules and regulations. If you are a member of ehandel.se, you will also be able to find a lot of information there.
For our Norwegian e-commerce customers - we urge you to get familiar with the rules and regulations put forward from Datatilsynet.
Also if you want to do business with customers in the EU, it will give you some good pointers on how to handle this.
Wanna know a bit more about in which direction the browsers are heading - here's a good link from the organization behind the webkit browser.
If you have any questions about this guide, then please contact Support or your designated account manager about this.