Adding a Hello Retail SPF record

Triggered emails from Hello Retail are sent on your behalf (from your address) by our servers.

In some email clients, there is a higher likelihood of an email being marked as spam if they are not sent from the same server as the domain in the sending address. Using Sender Policy Framework (SPF records), it is possible to authorize more servers to send an email on your behalf explicitly. An SPF record is a DNS entry for your domain.

Adding an SPF record

Adding an SPF record is reasonably straight forward, but requires access to the DNS records for your domain. A developer or a webmaster typically do this.

To explicitly authorize Hello Retail as a trusted sender your SPF record needs to contain "include:_spf.helloretail.com"

For example:

v=spf1 include:_spf.helloretail.com ~all

Only one SPF record

Each domain should only have one SPF record, so if you already have an SPF record "include:_spf.helloretail.com" should be added to that record instead of creating a new record.

If your current record is:

v=spf1 a mx ip4:34.240.38.188 ~all

It should be changed to:

v=spf1 a mx ip4:34.240.38.188 include:_spf.helloretail.com ~all

You could already have other senders included. So if your current record is:

v=spf1 a mx ip4:34.240.38.188 include:_spf.google.com ~all

It should be changed to:

v=spf1 a mx ip4:34.240.38.188 include:_spf.google.com include:_spf.helloretail.com ~all