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Introduction to Audience
In the world of e-commerce, data is essential. But data in itself is useless without tools to turn that data into knowledge that can be turned into action.…
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How to Use Audience
Audience helps you discover knowledge hidden in the vast amount of data available about your customers. Every time your customers click around in your shop or place an order, data is saved.…
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Insights for Audience: How to Interpret the Data
When you have created an Audience, you will be presented with a large amount of useful information. Here we will go through what it means. To find the insights,…
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Audience: Email Addresses and Permissions
Audience allows you to find groups of customers with particular characteristics so that you can reach them with hyper-relevant promotional material. But to reach a customer, you need two things:…
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Audience example: Using Audience with Mailchimp
Audience turns the vast amount of data from your customers into knowledge about different segments and their interests. But sitting with that knowledge gets you nowhere,…
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Facebook Integration for Audience
In this guide, you can read and learn about how to setup integration with Facebook for Audience. In this guide, we assume that you have already created at least one Audience and have familiarised…