Create a Manual Campaign

Create a Manual Campaign

Here’s a simple step by step guide on how to create a manual Newsletter content campaign containing personalised product recommendations

Prerequisite: Make sure you’ve created your first design.

  1. Navigate to Newsletter Content > Manual campaigns and click “Create new manual campaign”
  2. Provide a name, select your design and the number of product recommendations you would like to be displayed as a part of this specific campaign.
    Then press “Create”
  3. Now the campaign has been created and you are ready to specify the settings.
    Click “Next”
  4. In Fixed products you are able to specify potential “fixed” products, you would like to be displayed to all users - no matter their past browsing or purchasing history. This could be in the case of a new product, a product your would like to highlight due to high stock quantity etc.
    You can also choose to do the same for all unknown users or you can do the opposite, by excluding specific products for all users
  5. In the next step you choose the recommendation strategy to use in your campaign.
    Here you can choose among the following options:
    • Related to users interest and previous purchased products
      Promote highly relevant products, based on the users product interests and previously purchased products. Great to trigger up-selling interest.
    • Promote users previously purchased products
      Re-displaying the users previously purchased products. Great choice if you are selling highly repurchasing products.
    • Promote products on sales
      Prioritising to display relevant products on sale. A great choice if you currently have a lot of products on sale.
    • Classic retargeting
      Prioritising to display the users previously visited and related products.
    Once you’ve selected your preferred algorithm (recommendation strategy), click “Next”
  6. Now you are done setting up your manual campaign, please verify that your Newsletter platform are selected correctly and click “Save”.
  7. All you have to do, are simply to copy the code snippet into the template in your newsletter platform.

Short video showing how to create a Manual campaign

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