Domain settings for Triggered Emails
Triggered Emails are sent to the visitors of your website, on behalf of your own domain, but through Hello Retail. This article describes how you can optimize this, so that these emails are considered legitimate content by mainstream mail services. This should ensure that Triggered Emails don't end up in the spam folder, and generally speaking appear trustworthy in the recipient's inbox. As mailbox providers are enforcing increasingly stricter protection standards, through methods such as SPF, DKIM, and DMARC, this also has implications for the efficiency of Triggered Emails.
The overall process requires that a few details should be added to a specific subdomain in your own DNS record, which then needs to be verified and activated by Hello Retail, before taking effect.
Sending domain
The sending domain will appear, to the individual recipients of the Triggered Emails, as being your own top-level domain - e.g. myshop.com, but we require that a subdomain, triggers.myshop.com, be created on your end.
Custom entries to your DNS setting
Hello Retail will then ask you to add some entries to your DNS record. This will typically have to be performed by a developer with insights into how your individual configuration is set up.
Some values will be uniform for all clients, and so can be copied from the list below, while the actual value of the DKIM-key is unique for your domain - so after having contacted support and informed them of your wishes, this value will be part of our reply to you. In the table below, "myshop.com" will obviously have to be replaced by your actual domain:
DNS Record |
||
Type: |
Hostname: |
Value: |
SPF (TXT) |
v=spf1 include:_spf.helloretail.com ~all |
|
DKIM (TXT) |
|
|
CNAME |
||
MX |
||
MX |
Note, that if you already have multiple entries in your existing SPF record, that you will have to add the values above in a way that is valid, in order for the helloretail domain to be included. Current trends amongst inbox providers also stress the importance of being able to unsubscribe from these types of emails easily, so be sure to include an unsubscribe button in the base-template for your Triggered Emails. This is present as a standard, in the default design-template for Triggerede Emails.
Once these entries have been verified by Hello Retail, we will change the setup for your Triggerede Emails, to be using this custom domain.
How will my emails appear, if I don't have a custom domain set up for Triggered Emails?
When a custom domain has been set up, and when your DMARC policy is set to adhere to current standards, the email will appear to the recipient as if it is coming from your own domain.
Without this, the email will still have the value of Sender name that has been specified in the setup (see below) however, the Sender email will be noreply@helloretailmail.com
