Tracking triggered emails in Google Analytics

Tracking triggered emails in Google Analytics

Hello Retail has made it easy to track your triggered emails by integrating it with Google Analytics. This means that you can track and follow along the value, understand traffic sources and various tendencies.

If you want to know how to view Hello Retail data in Google Analytics, then click here.

  

All outbound links from the actual trigger emails are post-fixed with UTM tags. Here's an overview of the used parameters:

Trigger type Source Medium Campaign
Abandoned cart helloretail triggered-email abandoned-cart-1,
abandoned-cart-2,
abandoned-cart-3
Price drop helloretail triggered-email price-drop-1
Post-conversion helloretail triggered-email post-converison-1,
post-converison-2,
post-converison-3,
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