Triggered Emails and Google Analytics

Triggered Emails and Google Analytics

helloretail has to build Triggered Emails to integrate easily with Google Analytics, for you to track the value alongside your other traffic sources.

 

All outbound links from the actual trigger emails are post-fixed with UTM tags. Here's an overview of the used parameters:

Trigger type Source Medium Campaign
Abandoned cart addwish triggered-email abandoned-cart-1,
abandoned-cart-2,
abandoned-cart-3
Price drop addwish triggered-email price-drop-1
Post-conversion addwish triggered-email post-converison-1,
post-converison-2,
post-converison-3,
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