Tracking Triggered Emails in Google Analytics

updated 2 yrs ago

Hello Retail has made it easy to track your triggered emails by integrating it with Google Analytics. This means that you can track and follow along the value, understand traffic sources and various tendencies.

If you want to know how to view Hello Retail data in Google Analytics, then click here.

All outbound links from the actual trigger emails are post-fixed with UTM tags. Here's an overview of the used parameters:

Trigger type	Source	Medium	Campaign
Abandoned cart	helloretail	triggered-email	abandoned-cart-1, abandoned-cart-2, abandoned-cart-3
Price drop	helloretail	triggered-email	price-drop-1
Post-conversion	helloretail	triggered-email	post-converison-1, post-converison-2, post-converison-3,